How to measure Email Marketing ROI
In today’s data-driven landscape, the adage “what gets measured, gets managed”...
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How to implement split testing in email marketing
In the dynamic landscape of digital marketing, email marketing remains one of the most potent...
Read MoreWhat is A/B split testing in email marketing?
A/B split testing in email marketing refers to a method used to determine the most effective email elements in order to optimise engagement and conversions. By comparing two (or more) versions of an email campaign, marketers can...
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Offline to Online: Tapping Into Legacy Email Lists for Modern E-Commerce Marketing
In the digital age, especially for e-commerce businesses, email marketing is a cornerstone of...
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The Anatomy of a Successful Digital Marketing Campaign
Digital marketing campaigns are the backbone of online business promotion. They can amplify brand...
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