Author: Admin

What is lead qualification?

Once leads are generated, not all are immediately ready for a sales pitch. The qualification process helps filter and categorise leads based on their likelihood to convert: Information Qualified Lead (IQL): These are leads...

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What is lead generation?

The process of identifying and cultivating potential customers for a business’s products or services is termed “lead generation.” This can be achieved through various methods, including online marketing...

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What are business leads?

Business leads refer to individuals or organisations that have expressed an interest in a company’s product or service and represent potential customers. In the context of sales and marketing, leads are typically...

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What is email marketing?

Email marketing is the process of sending commercial emails to a list of subscribers (that opted in to receive emails from you) to promote your products & services. Email marketing is one of the staples of Digital Marketing....

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